Clarify your audience - Know who your target audience is and Develop personas to pin down their discomfort details. Don’t try to focus on All people!?? ????????? ???????????? ?????????? ??? ??????? ?? ????????? ???????? ??? ?? ????????, ???? ????? ??? ?????????????????? ????.  ? ????????? ??? ???????? ?????? ??? ??? ??? ? ?????????? ??? ????????